Poker machine participation rates in Victoria have declined by 50 per cent since 1999.
That is one of the interesting facts which can be found on the website of the Victorian Responsible Gambling Foundation (VRGF), a statutory body set up by the Victorian government “to foster responsible gambling”.
Much of the material produced by the VRGF contains sensible advice on how to avoid becoming a problem gambler. However, this week the VRGF is running Responsible Gambling Awareness Week, and the special week has prompted a spate of public reports and commentary.
Given the decline in poker machine participation rates, it is perhaps unsurprising that the VRGF’s main focus has been on gambling’s big growth area, sports betting. Equally predictable is the fact that much of the commentary has been predicated on the assumption that sports betting is a social evil which should be subject to ever tighter regulation.
A report on “The Marketing of Wagering on Social Media” has allegedly found that wagering companies are using cartoon characters to make impressionable kids grow up thinking gambling is “cool and fun“. Victorian gambling minister, Jane Garrett has weighed in with her concern about sports betting ads contributing to “the normalisation of gambling as part of sport“.
Sports betting’s status as the main source of gambling concern has been caused not just by its growth, but because, unlike the pokies or the races, it intrudes much more into the world of non-gamblers who, like Minister Garrett, see ads for it while watching televised sport.
These ads may sometimes be irritating, but that does not mean that there is anything abnormal about betting on sport.