The Australian Medical Association today released an updated position statement on tobacco and e-cigarettes. Or should that be e-cigarettes and tobacco? Because tobacco is no longer the lead concern for the AMA. E-cigs are now the main game. Here’s an excerpt from the AMA’s media release:
AMA President, Professor Brian Owler, said the AMA wants the Federal Government to work with the States and Territories to introduce nationally-consistent controls and restrictions on the marketing and advertising of E-cigarettes.
“While some States have taken a strong stance on E-Cigarettes, others have not, which sends conflicting messages to consumers,” Professor Owler said.
“The AMA is concerned that E-Cigarettes are particularly appealing to young people, and the marketing of these products builds on this appeal.
“The promotion of E-Cigarettes to young people as recreational products has the potential to undermine tobacco control efforts, and normalise the act of smoking.
“The AMA believes that E-Cigarettes should not be sold to anyone under 18 years of age.
“E-Cigarettes should not be marketed as smoking cessation aids, because this is not currently supported by evidence.
Here’s what’s telling about the AMA’s e-cigarette concerns.
The most important issue in the e-cigarette debate is whether they help smokers to quit. They do. Study after study after study has shown this to be the case. But this isn’t the first issue addressed by the AMA. It’s revealing that the AMA prefers to focus on regulatory differences at the state level (yes – Australia is a federation), and the suggestive idea that e-cigarettes are ‘appealing to young people’.
Even if there’s doubt about the evidence, the decision about whether to use e-cigarettes is a voluntary one, and the AMA has no place lobbying for laws that restrict their use on the basis of uncertainty.