Back in 2013, the Gillard government started down the path to banning live betting advertising at a Commonwealth level.
A code regulating the broadcast of live betting odds during sporting matches came into effect on 1 August 2013 following agreement by media companies to be regulated by the Australian Communications and Media Authority after they were threatened with a broader legislated ban.
In a textbook example of the law of unintended consequences, the enforcement of the new code precipitated a significant increase in the number of gambling ads overall. Not to be discouraged by an obvious case of policy failure, the NSW government now wants to finish what Julia Gillard and Stephen Conroy started.
Seemingly without any thought to the fact that a government restriction on what ads a broadcaster can air is a clear attack on free speech, the NSW Liberal government will be enforcing the new laws from next year:
From March 1, live odds advertising will be banned during sporting fixtures that last four hours or less, with maximum fine for breaches up to $5500.