Who would’ve thought that twentysomething popstars might not be the ideal vessels for an anti-binge drinking message?
The Australian National Preventive Health Agency spent $132,000 on running videos about the dangers of binge drinking at One Direction concerts in Australia in September and October. After the band’s Melbourne’s show, in somewhat of a contrast to the message the ANPHA hoped concert-goers would take away, band member Liam Payne tweeted,“Thank you Melbourne ace show deffo loudest so far what a great way to come towards the end also #drunk tweet waheyyyy still managed to spell,”
Number of re-tweets for Payne’s #drunk tweet – 50,000
Number of YouTube views of ANPHA’s video – 32
Who said public health campaigns don’t work?